Here are some of the most interesting headlines, commentaries, reports, and breaking news surrounding virtual reality that we’ve been following from around the web this week.
Digital Domain, Verve Team to Tackle Virtual Reality Ads
From Pepsi pushing Mountain Dew through virtual reality, to leading breakfast cereal powerhouse Post captivating consumers with VR ads from VirtualSKY, the VR advertising revolution is here.
VR At Center Stage for Biggest MWC Yet
Virtual reality technology is front and center in countless booths across Barcelona this week at Mobile World Congress. And based on the information being made available Thursday, VR has risen to event prominence at the biggest MWC to date.
IDC: Global Spending on Augmented, Virtual Reality on Pace for Strong 2017
A new update to the Worldwide Semiannual Augmented and Virtual Reality Spending Guide from the International Data Corporation (IDC) forecasts worldwide revenues for the augmented reality and virtual reality (AR/VR) market to reach $13.9 billion in 2017.
MWC 2017: HTC VIVE Makes Big Announcements in Barcelona
This morning in Barcelona, HTC VIVE expanded its VR ecosystem by announcing pricing and availability dates for the Vive Tracker and Vive Deluxe Audio Strap.
Zeality Unveils Industry’s First Immersive Media Platform for VR and 360 Content
The team at Zeality is justifiably overzealous with excitement about the company’s new offering, what it calls an “industry’s first.”