IBC announced this week new details of keynote sessions for its forthcoming IBC2017 Conference.
Not surprisingly, virtual reality will play a role in this year’s conference, which runs from 14-18 September at the RAI in Amsterdam, starting a day ahead of the exhibition.
Under this year’s theme of ‘Truth, Trust and Transformation’, keynote sessions will foster debate and seek clarity on the myriad of challenges and opportunities facing all content creators and aggregators, both from the traditional media industry and in adjacent markets, a provided statement reads.
The opening keynote on day one of the conference will explore how the rise of fan and friend power in the media ecosystem is driving new approaches to broadcasting, as well as paving the way for new partnerships and funding models. This must-attend keynote session entitled Fans, Friends and the Future of Broadcasting includes Dan Danker, Product Director at Facebook and Jørgen Madsen Lindemann, President & CEO at Modern Times Group. They will ask: as the lines blur between traditional broadcasting and online video, what are the new audiences teaching us and how are some of the biggest players responding?
Delivering the Technology Forward Keynote: What’s Happening in VR, AR and Mixed Reality will be Rikard Steiber, President of Viveport and SVP of Virtual Reality at HTC.
For additional conference details and registration info, click here.