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idc-launches-new-ar-vr-trackerAhead of the New Year, Parks Associates has released a new whitepaper that zeroes in on “the top 10 trends impacting the markets for consumer technology now and into 2017.”

Not surprisingly, virtual reality made the list of emerging trends to watch.

“Consumer interaction with the devices and services in their lives – at home, in the car, on the go – will continue to evolve in 2017 to be more personal and targeted,” said Jennifer Kent, Director of Research Quality & Product Development at Parks Associates. “Approximately 50% of U.S. broadband households plan to buy a smart home device in the next 12 months, and they will tie these devices to their mobile platforms, broadband connections, and other devices to create a singular but ever-expanding user experience.”

As for some of the trends identified, they include:

  • Voice control is vying to become the primary user interface for the smart home and connected lifestyle.
  • The smartphone market plateaus, and mobile carriers experiment to retain subscribers, which will threaten fixed broadband services.
  • CE manufacturers focus on new product categories and ecosystem strategies to compensate for stagnation in a mature market.
  • Virtual and augmented reality gain a foothold in niche operations and greater awareness among early adopters, creating opportunities for social VR experiences.

To check out the complete list, click here.


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