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Tokyo Anyone? Groundbreaking 8K:VR Motion Ride Debuts at SXSWVR will be off to a fast start — literally — at SXSW 2017 this year in Austin. In fact, in the blink of an eye, you can go from Texas to Tokyo.

VRJournal learned Wednesday that SXSW attendees “will have the opportunity to travel through Tokyo on the world’s first 8K:VR motion ride, an immersive virtual reality experience that does not require a head-mounted display (HMD) or headphones.”

That’s the formal announcement today from the innovators behind the offering.

A group of prominent Japanese media and entertainment companies collaborated to produce the ride: NHK Enterprises (NEP) and NHK Media Technology (MT) affiliates of NHK (Japan’s largest broadcasting organization & only public broadcaster), RecoChoku Labo (RCL) the R&D department of RecoChoku (Japan’s leading digital music provider), and sphere screen technology vendor Wonder Vision Techno Laboratory (WVTL).

The ride, we’re told, is a continuation of NEP’s and MT’s launch of the world’s first 8K:VR theater experience at SXSW last year.

For those unfamiliar with the 2016 effort, the 8K:VR theater experience was resoundingly popular, resulting in numerous awards and attracting a reported 70,000 visitors.

To learn more, check out the official 8K:VR website here.


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