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time-launches-life-vrLong ago, Time Inc. took a gamble on virtual reality for storytelling. But it didn’t take long to determine that the gamble would pay off.

According to an announcement shared with VRJournal on Tuesday, Time’s premium brands have been recognized for their “powerful storytelling in native, video, television, virtual reality and print.”

To boot, we’re told that these achievements follow Time Inc.’s placement in comScore’s top 10 digital audiences of online media properties, increasing 13% year on year to a record 129 million unique visitors in December 2016.

All told, Time, Essence, Cooking Light and LIFE VR are all nominated for top industry awards. And mass audiences are taking notice as to why that is.

LIFE VR, for example, has been nominated for two awards in the 8th Annual Lumiere Awards honoring creative work in movies, TV and virtual reality.

“The industry and consumer recognition of our engaging content across platforms in sight, sound and motion reinforce the resonance of our trusted brands,” says Alan Murray, Chief Content Officer of Time Inc. “This means a great deal to us following our placement in comScore’s top 10. Our goal is to continue to drive the conversation for our passionate audiences and advertising partners.”


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