Nike is promoting its new soccer cleats — and to really up the ante, it made a virtual reality video of Brazilian soccer phenom Neymar scoring a goal for the national team.
Of course, Neymar is out of commission now (an injury), but if you watch the video, “you’ll see Couthino backing up on a defender, and you can follow the arc that a soccer ball travels as Neymar rainbows around the opposition.”
“In the end, Neymar scores a pretty tame goal—especially by his standards—but you can watch tens of thousands of adoring virtual fans cheer the goal, as if you had been starting for Brazil,” says Mike Murphy of Quartz. “This promotional video hints at something potentially bigger than scoring for the Canarinho: The future of virtual reality — at least the near future of it — might be sitting in our pockets.”
Now that companies like Google and GoPro are laying the foundation for these types of videos to enter the mainstream, it’s going to catch fire. In fact, Google said at its developer conference in May that “anyone shooting 360-degree video can upload it directly to YouTube, using its stitching system, Jump,” according to Murphy.
One thing’s for sure: marketing and advertising are going to become a lot less dull. Virtual reality opens up so many “you are there” experiences that people might actually seek out ads.
Seriously? Could be.
And if you haven’t yet done so, you may want to check out the insanely cool Nike video shared below.