On Thursday, Immersv announced the public launch of its mobile Virtual Reality advertising platform.
With VR advertising becoming a more popular and promising concept amid the dawn of virtual reality entertainment and gaming, Immersv is ready to capitalize.
Billed as being a “first-of-a-kind platform,” the offering is designed to help consumers discover great VR apps and entertainment while enabling VR developers to “drive both distribution and monetization for their content.”
We’re told that Immersv’s platform will be on display at next week’s Game Developers Conference.
“Virtual Reality has reached its tipping point, and just about the only thing holding it back is consumers’ ability to find great VR content,” said Mihir Shah, CEO of Immersv. “Our goal is to build a marketplace to help consumers discover great VR apps and experiences, and to empower all the artists, content producers and game publishers building VR content to turn their hard work and creativity into commercial success.”
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