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Cable News Giant Launches VR Journalism UnitCNN isn’t just reporting news today, it’s making headlines of its own. And for good reason in the realm of virtual reality.

The global cable news behemoth is launching CNNVR – a “new immersive journalism unit and virtual reality platform within CNN Digital.”

“The global team with footprints in New York, Atlanta, London, Hong Kong, San Francisco, Dubai, Johannesburg, Tokyo, and Beijing, will cover major news events in stunning 360 video, transport users to the front row of global events through VR live streams, and produce weekly virtual reality experiences,” reads the official word from CNN.

No stranger to immersive reporting, CNN says it has already produced north of 50 VR stories during the past year. And with overwhelming positive reception to the effort, CNN is investing further in what many see as the future of journalism and immersive news reporting.

CNNVR is kicking off this week with what CNN calls a “mesmerizing journey into the running of the bulls in Pamplona, Spain.” To check it out, click here.

All told, it’s just the first step in CNN’s renewed effort to cultivate a futuristic virtual reality platform and making it easier for global news consumers to access dynamic storytelling on every device.

“Whenever news breaks, and wherever amazing stories unfold, CNNVR will transport our audience closer than ever before and on every device available,” the Atlanta, Georgia-based based cable news juggernaut asserts.

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