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photo-man-in-headsetBold Metrics, makers of advanced machine learning technology for predicting the human body, confirmed Wednesday the addition of Sport Metric and VR Metric to a product portfolio that includes Fashion Metric.

The company launched Fashion Metric in 2013 to “make accurate apparel design and size predictions.”

This week, the company is pushing forward with its rebrand to Bold Metrics and confirming their expansion into new verticals, including sports and fitness and emerging VR offerings.

Sport Metric will aid consumers in buying sporting goods relative to their body shape, and VR Metric will help users create authentic avatars.

“Over the last four years Bold Metrics has developed one of the most advanced machine learning technologies for predicting the human body,” said Daina Burnes, co-founder and CEO of Bold Metrics. “After using the solution on our own apparel eCommerce store, we began licensing our technology to apparel brands and retailers. Today, Bold Metrics offers three solutions, Fashion Metric, Sport Metric and VR Metric, to help retail and technology companies provide customers and users with products that accurately fit their unique body measurements.”

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