Virtual reality has come to mobile advertising. And we have Airpush to thank for it. The innovative mobile ad network is launching VirtualSKY, a new platform that brings mobile advertising into the age of virtual reality.
“VirtualSKY has been designed from the ground up to deliver gorgeous, immersive, virtual reality advertisement experiences from the world’s top brands and advertisers into virtually any VR app,” Airpush explained following its announcement during Advertising Week on Thursday.
According to the latest industry estimates, virtual reality is on pace to reach $4.7 billion in sales of software by 2018. And Airpush is shrewdly harnessing this early momentum for the long-term benefit of mobile advertising.
“Detecting an opportunity to satisfy a market need, Airpush set out to change the little-publicized fact that until now, there has been no scalable monetization solution for virtual reality developers to consistently generate revenue and, correspondingly, no way for advertisers to place ads inside of content,” a report from Mobile Advertising Watch reads.
So how does it work? Airpush asserts that its VirtualSKY platform overcomes two of the biggest thorns in the side of advertisers seeking to connect with the masses — slow load times and scalable inventory.
Airpush uses proprietary technology to eliminate the slow pace associated with extremely large virtual reality files.
The company promises that its new platform can deliver “exceedingly fast, pre-cached streaming that practically rids load times from the mobile ad experience while also reducing skipping.”
Additionally, the company is quick to point out that integrating with VirtualSKY is an uncomplicated task as it can be swiftly integrated into any VR app. And when you consider that Airpush already integrates into more than 150,000 mobile apps globally, it’s easy to see why the company is optimistic about VirtualSKY’s prospects to “expand at a rate that will bring campaign scale in line with other digital mediums faster than any other offering in the space.”
VirtualSKY advertisers will also have complimentary access to virtual reality design services, which will help them create and launch campaigns in days rather than weeks.
“Virtual Reality has received the endorsement and investment of virtually every major player in the tech industry,” says Cameron V. Peebles, Head of Global Marketing for VirtualSKY and Airpush. “From Google to Sony to Facebook, options for VR content development have exploded while any real monetization or advertising capabilities have yet to emerge. VirtualSKY is the first platform to offer both of these.”