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AMD Tackles 'Leadership Role' in Immersive Technology AllianceIf you’re not familiar, the Immersive Technology Alliance (ITA) is the official trade organization for immersive technologies, such as virtual reality (VR), augmented reality (AR), stereoscopic 3D and more.

On Wednesday, it was announced that AMD and the VR Council have joined the ITA.

We’re told that Daryl Sartain, Director of VR at AMD, will serve as the 2015/2016 Chair of the ITA VR Council.

The VR Council is a professional community of technology makers, content makers, retail channels, and academic institutions. It was founded by AMD in July 2015 “to collaborate and build virtual reality’s future.”

By joining forces with the ITA, it has become a dedicated division within the alliance and will provide a forum for members to discuss VR technologies, standards development and market opportunities.

“AMD founded the VR Council to bring together the leading authorities on virtual reality to cultivate the industry and create a cohesive vision for its future,” said Sartain in Wednesday’s news release. “We’ve tracked the ITA and its leadership in immersive technologies for years and we’re thrilled to be joining forces on this initiative to help drive the evolution of VR.”


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