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What's Inside Apollo Box’s Augmented Reality Shopping Platform Holds Major Promise for EngagementWhat’s inside Apollo Box? A whole lot of opportunity, according to an announcement shared with VRJournal ahead of the weekend.

Shoppers now have a platform to engage with products before making an online purchase because of augmented reality, those behind the platform tell us.

The platform at the center of it all comes to us from e-commerce startup, Apollo Box, which reveals that augmented reality is now available to other brands who want to bring their products to life.

Apollo Box is one of the first businesses to integrate augmented reality into the online shopping experience. The new startup made an app built on markerless AR technology, that allows users to view and interact with virtual 3D products that are pictured in their current environment.

We’re told that Apollo Box started beta testing the AR feature in October 2016 and “found a correlation between AR technology and sales based on their report of beta testing metrics.”

What’s more, the report revealed that customers who used the augmented reality feature in their app were 25% more likely to make a purchase.

Apollo Box co-founder Will Li says that Apollo Box “is trying to bring the online shopping experience to the next level with 3D and AR technology. More than 20% of consumer shopping will be done via AR by 2020 and we hope to lead the way towards the future of e-commerce.”

To learn more, check out the AR shopping report here.

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