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A courtside view of the tournament through the NCAA March Madness Live VR app powered by Intel True VR (Credit: Turner Sports)

Intel Corporation has just confirmed a new corporate partnership deal to “provide Intel True VR (virtual reality) to fans of college sports.”

According to a media release provided to VRJournal, a multiyear agreement was reached among Turner Sports, CBS Sports and the National Collegiate Athletic Association (NCAA).

“The relationship will debut with the 2017 NCAA Division I Men’s Basketball Championship, with Intel as the exclusive VR live games partner of the NCAA,” the partners announced Tuesday.

All told, the VR experience will be available through the official NCAA March Madness Live VR app, which is out now and available in the Oculus store.

For the first time, college basketball fans will be able to purchase a March Madness Live virtual reality premium ticket for a virtual courtside seat experience for NCAA March Madness games where they have the option to completely control the viewing perspective or opt for a produced VR broadcast in their VR headset. More information on the NCAA March Madness Live VR app can be found here.

“Intel’s technology integrations during March Madness is one example of how Intel is changing the fan experience with Intel True VR and Intel 360 replay technology,” said James Carwana, general manager of Intel Sports Group. “Our goal in the Intel Sports Group is to deliver the best fan experience with our technology. By working with Turner, CBS and the NCAA, we are giving the fans the best seat in the house with Intel True VR technology.”

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