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VR Innovators Inbound for adtech New York 2016According to a new report from MAW, organizers of ad:tech New York 2016 are busy hyping what they are calling a milestone re-launch of their signature New York City event.

ad:tech New York — an original industry authority for advertising, marketing and media technology — is returning this November (November 2, 2016 at the Javits Center in Manhattan).

To mark its 20th anniversary and ring in a new era of innovation, ad:tech will “revitalize its mission to connect marketing’s most creative thinkers with the coolest technologies in the world.”

Organizers plan to unite some 5,000 ad:tech believers, practitioners and innovators from around the globe at the New York gathering.

Tapping into ad:tech’s roots as the industry’s first and only show to exhibit what’s new and what’s next, the event’s theme, “Shift, Experience, Reimagine” calls to action marketing and media leaders across every vertical — from Video and Virtual Reality, to IoT and Retail.

“This is an incredibly exciting time for the entire ecosystem of brands, agencies, publishers and tech providers to converge at our New York show,” said Eric Pierrejean, Managing Director of Digital and Retail at Comexposium, ad:tech’s parent company. “ad:tech was the original gathering for gauging our progress and venturing onto bold new horizons. For the ad:tech 20th anniversary, we are getting back to that and raising the bar even higher. Never before have so many revolutionary ideas been within the realm of possibility, and this event represents a renewed commitment to encapsulating and doing business in that spirit.”

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