Mobile games are in the money like never before. And virtual reality technology is contributing in no small part to this epic feat.
This week, VRJournal was briefed on the findings of a few report, which shows that the mobile games market generated $40.6 billion in worldwide revenue in 2016 – a sum equivalent to all global box office sales during the same time period.
The market in question all grew 18% over the year before. As a result, mobile games now account for half of the entire global digital games market.
All told, the findings are compiled and presented in a report titled “Can’t Stop, Won’t Stop: The 2016 Mobile Games Market.”
The report was issued by SuperData Research and Unity Technologies — a pioneer in VR gaming.
The analysis, which examines the combined mobile, mobile VR and VR markets, is the first to be issued jointly by the two companies and is based upon data from both.
“The sustained growth of the global mobile games market is helping to legitimize games in the traditional media landscape,” says Stephanie Llamas, VP of Research and Strategy of SuperData Research. “The size of the market is also attracting the leading players in the gaming market, as can be seen with Activision’s Blizzard deal to buy King and Tencent acquiring Supercell.”