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Direct Agents Delves into Multi-Screen Video Advertising and Virtual Reality At GoogleVRJournal learned Thursday that Tremor Video, a provider of software for video ad effectiveness, is seeing tremendous growth — and virtual reality is playing a key role in the success.

The company today announced that 70 premium publishers selected Tremor Video’s supply side platform (SSP) in Q1. This expansion of builds on the momentum and continued focus on quality and growth of its SSP, as reported in Tremor Video’s Q4 2016 earnings in February 2017.

The breadth of inventory spans digital publishing conglomerates (AMC Networks, Billboard, Uproxx Media Group, Salon Media Group), gaming (Gameloft), international publishers (Give Me Sport UK), and new categories such as 360/virtual reality (Immersv) and streaming (XUMO).

“The universe of premium publishers is finite, and we are proud that so many of them have chosen to utilize our platform, which is a clear sign that premium publishers trust us to help them navigate the programmatic video ecosystem,” said Adam Lichstein, president, Seller Platform, Tremor Video. “We live in a time where brand safety remains a concern for marketers. Our strategy is focused on maintaining relationships with commercial content publishers who share our commitment to delivering value and ease of mind for our demand partners.”

To learn more about what the Tremor team is up to, click here.

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