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lips-1690875_960_720On Thursday, YouCam welcomed “revolutionary beauty brand” Charlotte Tilbury to their lineup of exclusive app product offerings.

All told, it’s the latest beauty brand to get a “virtual” makeover.

So how does it work?

Unveiling a unique virtual experience to showcase Charlotte’s exclusive Hot Lips lipstick collection, YouCam Makeup app’s interactive platform allows you to magically morph each of the 12 iconic lipstick shades onto your lips.

In short, YouCam’s collaboration with Charlotte Tilbury gives lipstick lovers in the United States “the opportunity to try on the hottest lip colors anywhere, anytime on their mobile device or tablet.”

“We are delighted to partner with Charlotte Tilbury to deliver an elevated consumer experience through the YouCam Makeup app,” said Alice H. Chang, CEO of Perfect Corp. “The virtual release of their incredible new lipstick line gives beauty fans across the world the ability to enjoy true-to-life try-ons in the palm of their hand, instantly delivering the ultimate makeup counter experience without the crowds.”

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