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VR is all the rage at Viacom. And the company’s passion for virtual reality is on display for all to see this week.

Viacom’s emerging entertainment technology group Viacom NEXT has just premiered an original virtual reality music experience for the song “Withdrawal” by Atlantic Records recording artist Max Frost at the 2017 Microsoft Build Developer Conference.

“The video harnesses cutting-edge Microsoft Mixed Reality Capture technology, bringing fans face-to-face with photorealistic holographs of Frost, who sings and plays multiple instruments simultaneously in an immersive, underwater environment,” reads a statement emailed to VRJournal.

“It was fun to work with Viacom and Microsoft to create this interactive fan experience for Withdrawal,” Frost says. “Microsoft’s Mixed Reality Capture technology allowed us to blow past current 360˚ videos to produce an awesome VR music experience.”

Chaki Ng, senior vice president, Viacom NEXT, adds: “Withdrawal opens the door to a new medium of music and performance; it’s a first look at the future of music-based VR content. Using Microsoft technology we can now create even more immersive worlds for audiences to explore and enjoy. Withdrawal is one more milestone in Viacom’s continued collaboration with pioneering artists and innovators to produce a new generation of personalized experiences for audiences around the world.”

To check out the video, click here.

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