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Some of the biggest brands in entertainment and technology are teaming up with Samsung in order to capitalize on today’s growing public fascination with virtual reality.

Samsung Electronics Co. announced Tuesday VR Live Pass on Gear VR, a lineup of exciting global, live entertainment partnerships with the UFC, X Games and Live Nation.

“Samsung will stream select live events so fans can enjoy immersive virtual reality broadcasts of their favorite action sports and music events through the Gear VR platform,” reads a statement emailed to VRJournal.

We’re told that the VR Live Pass on Gear VR events will be available through the Samsung VR app in early June, enabling Gear VR users to watch live entertainment events and performances no matter where they are.

In addition, Samsung recently expanded its global presence to 45 countries, enabling more consumers around the world to enjoy the Gear VR platform.

“We are excited to offer Samsung Gear VR users the opportunity to experience their favorite live music and sporting events through our industry-leading VR ecosystem,” said Younghee Lee, CMO and Executive Vice President of Samsung Electronics. “Partnering with these companies to expand our VR services helps us to open up a new gateway of opportunities for fans and demonstrate our commitment to delivering experiences that make the seemingly impossible, possible.”

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