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To promote Its New Castrol EDGE, Company Creates World First Virtual Reality Driving ChallengeTo prove its new oil is the best the market has to offer, Castrol EDGE got real — via virtual reality.

The company’s “Titanium Trial” driving challenge featured Formula Drift professional Matt Powers driving a Roush Stage 3 Mustang outfitted with a state-of-the-art Oculus Rift Development Kit 2 headset.

According to the company, Powers was “blind to the real world around him, but fully-immersed in a rapidly changing 3D virtual world.”

It’s something we’re bound to see more and more — real activities, executed with the help of virtual reality tech.

What Castrol EDGE did was to meld video game technology with a real world driving experience dubbed “Virtual Drift,” using a modified car and virtual reality technology, so “a computer-generated world responded to the driver’s and car’s movements in real time.”

Sound wild? It was.

“The video game-like experience featured a mind-blowing landscape of falling boulders, crumbling track, tunnels, sheer cliff drops, and even a cameo virtual appearance from another racing icon – with the landscape’s shifts reacting to Matt Powers’ every driving move,” said Castrol.

It’s reality meets virtual reality meets advertising — and it could blow one’s hair back.

“Virtual Drift was exhilarating and challenging like nothing I’ve ever done before,” said Powers after the run.

To have a look at how it went, check out this YouTube video.

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