On Tuesday, VRJournal learned that Time Inc.’s LIFE VR and Travel ± Leisure are debuting “World’s Best City: San Miguel de Allende.”
The offering is billed s being an all-new virtual reality production celebrating the T+L 2017 World’s Best City.
The experience—a co-production with virtual reality content and technology company Mesmerise—is being released in conjunction with the launch of the 22nd annual T+L World’s Best Awards. The production is the first collaboration between Time Inc. and Mesmerise as part of a new deal that will see the two companies team up to create a series of immersive experiences across Time Inc. brands in the coming months.
The new project from LIFE VR and Travel + Leisure presents a virtual tour of the 2017 World’s Best City, San Miguel de Allende in Mexico, in virtual reality and a 360-degree video travel guide.
It’s available now on the LIFE VR app, Samsung VR and on the Travel + Leisure Facebook page and site.
“One of LIFE VR’s goals is to take our viewers places they may not otherwise get to go and to apply the authority and storytelling our brands are known for. The Travel + Leisure World’s Best franchise allows us to give T+L readers a definitive tour of one of the most exciting and vibrant travel destinations in the world,” says Mia Tramz, Managing Editor of LIFE VR. “We’re very excited to kick off this new partnership with Mesmerise, an innovative new player in the VR space, that will allow us to increase the number of experiences we produce and stories we can tell.”