It didn’t generate many headlines, but the move certainly didn’t go unnoticed in both the virtual reality and automobile spaces.
San Francisco based creative agency, Transparent House, recently rolled out what it calls a “revolutionary virtual reality application” that effectively engenders an interactive virtual showroom experience for it’s in-house designed luxury car, Lithium Motors.
With VR having taken the auto industry by storm in 2016, the latest news from Transparent House comes as no surprise to anyone.
So how does it work? In short, the tool, we’re told, shows producers “how VR can be leveraged as a sales-driving marketing tool.”
Only six days after the application went live on Viveport.com, the application received 1,000+ downloads. It was quickly moved to the “Featured” section on the Viveport app store and now just three weeks after release, it is still going strong at 2,600+ downloads.
“With international buyers becoming a driving consumer base for the automobile industry, the need to create a transportable showroom has become more vital,” asserts Transparent House President, Denis Krylov. “Not only does virtual reality increase reach, it provides an immersive and interactive experience that cannot be achieved with more traditional sales approaches.”
To learn more, check out Transparent House here.