It’s first and goal for the NFL today in the realm of virtual reality, as the football league is poised to once again score as an early innovator of VR sports experiences.
According to a joint release to the media, the National Football League and NextVR are set to collaborate to “bring fans a unique post-game experience in virtual reality featuring highlights from three 2016 NFL regular season games.”
Best of all, the content will be available at no charge to fans worldwide (following the San Francisco 49ers at Arizona Cardinals game on Nov. 13).
The NFL confirmed in its statement that two more post-game experiences will be produced and distributed following the Chicago Bears at New York Giants game on Nov. 20 and the New York Giants at Cleveland Browns game on Nov. 27.
“Adding the NFL to our growing portfolio of content partnerships further validates our unmatched technology and our ability to deliver an incredible virtual reality experience to sports fans,” said Brad Allen, NextVR Executive Chairman. “NFL fans are constantly craving more football and this partnership will meet this demand by delivering an unprecedented virtual reality experience to fans both in the U.S. and around the globe.”
As for what fans can expect from the VR experiences, we’re told that the segments will run approximately 10 minutes. They will be hosted by Danyelle Sargent and Ephraim Salaam from the site of the game. The clips will serve up “expert commentary” in addition to VR game highlights. The video packages will be available to fans on a VOD basis after the games, the announcement confirms.