VRJournal learned Tuesday that Universal Music Group Nashville has tapped music strategy and innovation company Breakthrough Music to deliver a virtual reality concert experience.
We’re told that the VR experience will be unveiled and on display at CMA Music Festival in the Universal Music Group’s Music Is Universal Event: Budweiser Dome presented by Rated Red.
Best of all, the fun begins tomorrow. According to this morning’s official word, the dome will be open to the public beginning Wednesday night, June 7 through Sunday, June 11.
All told, the VR experience “marks the first major effort by a music company to integrate virtual reality into its music experience offerings,” the formal announcement reads.
The Universal Music Group Nashville dome will showcase a 360° interactive video experience. Visitors will automatically be immersed in the 360° content in the dome and then have the ability to demo the virtual reality experience in headsets. Clips will include concerts from Gary Allan and Lady Antebellum.
“We applaud Universal Music Group Nashville for their leadership in adoption of new technologies to engage people. The music industry has much to benefit from new models of music experience,” said Juliet Shavit, Co-Founder and COO of Breakthrough Music.