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Lowe's Unveils Next-Generation VR ExperienceThe lowdown on Lowe’s today is that the home improvement giant is the latest to hammer home the power of virtual reality for effective marketing and consumer experiences.

This week, Lowe’s introduced “Holoroom How To,” described as an on-demand virtual reality skills clinic and the latest iteration of Lowe’s Innovation Labs’ Holoroom experience (an immersive design and visualization tool).

Although the offering isn’t available everywhere yet, Lowe’s says it is debuting the new platform experience at select store locations in Boston and Canada.

According to this morning’s announcement, the simulated experience explores the relationship between virtual reality technology and engagement and retention in learning.

“Lowe’s is the first retailer to apply AR and VR technology beyond design assistance to address the evolution of home improvement learning and skills,” the company says, reminding the masses in today’s media release that Lowe’s has been leveraging cutting edge tech for three years to help solve customer challenges faced with design.

“During the past three years, we have been exploring real-life applications of augmented and virtual reality experiences to directly help our customers solve everyday problems,” said Kyle Nel, executive director of Lowe’s Innovation Labs. “Our experience has shown that customers are embracing AR/VR as part of their home improvement journey, and now, we are using immersive VR to help our customers learn the required skills to complete challenging home improvement projects.”

To check out Lowe’s Holoroom for yourself, click here.

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