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Long Beach BMW Motorcycles Pushes VR Speed LimitChalk it up as another first in the realm of hot wheels and virtual reality.

VRJournal learned today that Long Beach BMW Motorcycles is now offering the first BMW Virtual Reality Experience in their Long Beach showroom.

The effort, we’re told, provides “new and old riders alike the opportunity to take a virtual test ride on a variety of BMW motorcycles.”

“We are always looking for ways to get more non-riders interested in motorcycles,” explained David Lindahl, Owner and Sales Manager. “There is certainly no substitute for the feeling you get when you’re on a bike, but for people who haven’t yet learned how to ride it’s a fun way for them to see what they’re missing.”

Long Beach BMW Motorcycles, one of the leading BMW dealers in the nation, is taking advantage of this technology to give non-riders and riders the opportunity to take a ride without leaving the showroom. Users wear an Oculus Gear VR headset for 360-degree visuals, while over-ear headphones provide high-quality sound. A Subpac wearable subwoofer completes the fully immersive experience by transmitting the feeling of the roaring engine to the user.

According to details shared in a provided release, students of local California Motorcyclist Safety Programs are already taking advantage of the setup, taking fully immersive rides around the track on a BMW S 1000 RR, venturing into the dirt aboard a BMW R 1200 GS, and cruising around country roads on a BMW R nineT.

To check it out for yourself, click here.

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