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It's Showtime for Virtual Reality in the Sport of BoxingThe world of professional boxing is hoping to score a marketing knockout with virtual reality, thanks to the latest innovative efforts by Showtime.

For the first time ever, the premium cable network announced this week, a boxing match has been released in its entirety in 360 degree immersive virtual reality.

As it turns out, Showtime succeeded in capturing the epic first round TKO from Saturday night’s main event between WBA Middleweight World Champion Daniel Jacobs’ and his (previously undefeated) challenger Peter Quillin.

“The all-Brooklyn main event has been made available in 360 video from ring-side, giving fans an unprecedented boxing experience,” an announcement shared with VRJournal reads. “The virtual reality video engrosses viewers in the matchup of the top middleweights, facing off in the prime of their career, where Brooklyn’s Jacobs (31-1, 28 KOs) won the ‘Battle For Brooklyn.'”

If you want to check it out, the 360 footage is viewable on the Showtime Sports’ YouTube channel, the Showtime Boxing Facebook page, on the Samsung Gear VR via the MILK VR app and Littlestar VR apps for Samsung Gear VR, iOS and Android.

Want to know more? Check out the video below.

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