Mobile Advertising Watch got the inside scoop this week on a major virtual reality marketing campaign hailing from the gorgeous paradise that is Hawaii.
According to the report in question, a recent virtual reality (VR) campaign for the Hawaii Tourism Authority scored a 70 percent video completion rate, a 25 percent gaze-through-rate, and about 8,500 engagements.
That’s the info provided by Immersv, a 360-degree and VR marketing platform, which helped with the Authority’s “Let Hawaii Happen” app.
“The campaign was viewed by more than 50,000 unique users in Cardboard headsets and 360-degree mobile apps, delivering engagement and conversion rates that were far superior to campaigns on traditional mobile or desktop environments,” the company told MAW.
The campaign ran across Immersv’s network of 360-degree and VR app publishers as pre-roll video ads or opt-in ads presented when viewers gaze at the “More VR Content” button within an experience.
“They were then taken to Immersv’s 360-degree custom room, where the 30-second ad promoting the “Let Hawaii Happen” app ran on a virtual theater screen,” the Immersv crew admitted. “A branded end card appeared at the conclusion of the video with calls to action enabling the viewer to either download the app right then or save it later once they were finished with their current experience.”
To learn more, check out the MAW report here.