FOX Sports and Major League Soccer announced Wednesday that FOX Sports and virtual reality company LiveLike will broadcast Saturday’s MLS Cup through the FOX Sports VR app.
We’re told that this is the first time the league’s championship game has been offered in virtual reality.
Given the marketing spectacle that awaits, VRJournal has learned that Audi has signed on as presenting sponsor.
“We are thrilled to work with Audi and offer VR capabilities for FOX Sports’ first MLS Cup broadcast and once again team with LiveLike on such an important and historic event for the company,” said Devin Poolman, SVP of Digital Platforms for FOX Sports. “MLS has done a tremendous job helping soccer grow in the United States and we couldn’t be more excited to be working with them on the first VR experience for the MLS Cup.”
For those who wish to tune in, coverage for the 2016 MLS Cup kicks off on December 10 at 7:30 PM ET on FOX.
VR attributes aside, this occasion also marks the first time since 2008 that MLS Cup will air live on English-language network television.