One of the most eagerly anticipated new virtual reality projects is finally here.
On Wednesday, Time Inc.’s Sports Illustrated and LIFE VR, in partnership with Endemol Shine Beyond USA, announced the premiere of Capturing Everest, the first-ever complete ascent of the world’s tallest mountain in virtual reality.
“The first-of-its-kind VR documentary series launches on LIFE VR—Time Inc.’s dedicated virtual reality platform—in concert with comprehensive coverage across SI’s print and digital properties, including a microsite on SI.com with 360-video versions of the episodes and a cover story in this week’s issue,” reads a statement emailed to VRJournal.
This also marks the first-ever augmented-reality issue from SI, allowing users to scan select images in the magazine to instantly activate multimedia content on their mobile device using the LIFE VR app.
The Editors of SI are beyond stoked about the scope and promise of the project.
“It was no ordinary expedition,” the statement concludes, “and it was captured in an extraordinary way…. You’ve seen photos and video from the peak. But you’ve never felt Everest like this… Capturing Everest is yet another example of how SI is delivering the access and storytelling for which we’ve always been known in cutting-edge ways—and it’s the jumping-off point for a new idea of what a magazine can be.”
You can read the full SI Editors’ Letter introducing Capturing Everest here.