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CES 2016 All Eyes on Eye Tracking Solution for Android-Based VR HeadsetsAll eyes are on virtual reality at CES 2016 today in Las Vegas. Fittingly, on Thursday, The Eye Tribe — a 2016 CES Innovation Awards winner — announced that it is showcasing the world’s first multi-platform eye tracking solution for Virtual Reality applications at the 2016 International CES.

The company, if you’re not familiar, is a leading provider in OEM eye tracking software solutions.

With this degree of exceptional eye tracking performance, The Eye Tribe is “enabling OEMs to integrate the eye tracking technology into VR headsets on platforms, such as Windows and Android.”

Throughout CES this week, The Eye Tribe will be demonstrating its new eye tracking software for VR.

“Two years ago we launched our eye tracking SDK with the world’s first affordable eye tracker, and showed the world that eye tracking will become a consumer technology,” recalls Sune Alstrup Johansen, CEO of The Eye Tribe. “Now we are extremely excited to show how we have advanced our product into virtual reality.”

“Eye tracking is a must-have for any VR manufacturers, since foveated rendering can significantly improve the user experience in VR,” Johansen adds.

To feast your eyes on everything The Eye Tribe is working on, check out their official website here.

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