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Aided at least in part by the explosion in consumer interest for virtual reality, smartphones are now in 80 percent of U.S. homes.

All told, that figure represents a six percentage point increase year-over-year (YOY).

What’s more, U.S. consumers now own 27 million more smartphones than they did just last year, according to new research from the Consumer Technology Association (CTA).

CTA’s 19th Annual Consumer Technology Ownership and Market Potential Study also shows televisions remain the most popular technology device in the U.S., as they have for decades – almost every household (96 percent) owns at least one TV. Additionally, from 2016 to 2017, the U.S. market saw an increase in the overall installed base of connected devices including smart home devices, smart TVs, wearables and wireless speakers.

“Among emerging technologies,” the report summary reads, “4K Ultra HD (UHD) television is enjoying the fastest growth in ownership. CTA’s research analysis shows 16 percent of U.S. households now own a 4K UHD TV – up nine percentage points YOY – and 11 percent of U.S. households plan to purchase a 4K UHD TV in the coming year. Other emerging technologies expected to experience significant YOY ownership growth in the year to come include voice-activated digital assistants, drones and virtual reality headsets.”

For additional insights and projections, check out the full report from the CTA here.

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