With automobile companies and brands embracing virtual and augment reality technology at a fast clip, the folks at Jeep don’t want to be left behind.
The Jeep brand confirmed today that it is introducing an “innovative customer” experience at its dealerships.
“Starting today,” the company says, “consumers in selected markets in Europe can walk around and look inside the all-new Jeep Compass before it is physically available in the showroom, thanks to an augmented reality experience.”
So how does it work?
The Jeep Compass Visualiser is an innovative, easy-to use application that recreates the virtual car before the eyes of the customers in its real dimensions, allowing them to discover the new model and interact with it before its physical arrival in the dealer’s showroom.
We’re told that the application was jointly developed with Accenture and its customer experience agency, Accenture Interactive, and is based on Tango – Google’s smartphone augmented reality technology.
The Jeep Compass Visualiser is now available across Jeep showrooms in selected markets (Austria, Belgium, France, Germany, Italy, Netherlands, Spain and Switzerland) and will be available in most Jeep dealerships in Europe by end of this summer.
Plans to bring the offering to the United States have not yet been announced.